Intermediary Perception Analysis
In many markets, intermediaries such as consultants, attorneys, or brokers play an influential role in the ultimate purchase decision. As a result, understanding and managing the perceptions of this constituency is critical to driving the business forward.
Intermediary Perception Analysis provides an honest assessment of intermediaries' perceptions of products/services and coverage efforts. More specific key benefits include the following:
- Increase the win rate of new business opportunities in which an intermediary plays a significant role by gaining an
improved understanding of the Company's strengths and weaknesses as defined by each intermediary.
- Ensure a thorough awareness of each intermediary's decision-making process to maximize opportunities to positively
influence perceptions.
- Identify
specific products that individual intermediaries are interested in
learning more about, as well as those products
for which they have little or no interest.
- Identify
individual intermediaries that have a less than excellent perception of
the Company, and develop specific action
plans for improving these relationships.
- Ensure that intermediaries are aware of the Company's commitment to the business and desire to strive for
improvement by having an independent third party contact them for unbiased feedback.