Market Research

Chatham offers a toolkit of customized research programs that gather insights through in-depth conversations with prospects, clients, and intermediaries to help organizations acquire, retain, and grow a profitable book of business. The research programs, Intermediary Perception Analysis, New Business Win/Loss Analysis, Post-Implementation Analysis, Client Satisfaction Analysis, and Departed Client Analysis, are offered on a stand-alone or integrated basis.

On a stand-alone basis, each Chatham research program offers unbiased, unfiltered feedback from key decision makers, whether they are prospects, clients, or intermediaries. As an independent third-party research firm, decision makers frequently provide information to Chatham that they would not share with providers directly. Furthermore, Chatham's experienced Executive Interviewers are skilled at gathering comprehensive, fact-based perceptions through in-depth conversations with decision makers.

When combined, Chatham's research programs provide an integrated view of the entire client experience. Client Experience Management Analytics, Chatham's bundled research offering, enables firms to thoroughly understand decision makers' perceptions and, most importantly, to spot discrepancies in perceptions among decision makers. For example, are clients departing because the client service model did not deliver against the promises made during the sales process? Thoroughly answering this question requires conversations with intermediaries, prospects, clients, and departed clients.